The Chief Collection

This collection focuses on the gele - a symbol of contemporary power and beauty, especially in the West African region.

Gele is a type of head tie worn by women in the Western African country of Nigeria, particularly the Yoruba tribe although it has since become an integral part of contemporary traditional style across the country. In contrast to the head ties worn in some other West African nations. Gele is usually rather large and ornate, and as a result, are associated more with ceremonial wear rather than day to day usage. 

Gele comes in a range of different colours and styles, with each having its own meaning or association. #SymbolsOfAuthority